12/14/2023 0 Comments Uber eats seamless grubhub logo![]() According to manager Kevin Jackson, who’s been with John’s for 32 years, approximately 90% of their orders come through their website, 10% from Slice. John’s of Bleecker Street is a Greenwich Village institution, established in 1929. Nearly all pizzeria operators we spoke with love Slice because of its fair pricing, but don’t get a vast number of orders through it. The majority of operators begrudgingly use third party apps like DoorDash among others, despite steep fees because it brings in orders. Most establishments prefer orders through their website and to a lesser extent, the phone. New York City is home to hundreds of independently owned pizzerias. But Is Slice Saving Independent Pizzerias? In 2020, despite the pandemic, the pizza market grew 3% and a whopping 11% in Arkansas, Los Angeles, Colorado, Nevada and Kentucky. “Pizza represents such amazing positivity and celebration,” says Sela, one of the reasons he loves the industry, “it’s such a feel-good product.”įood data analysis company CHD Expert, the firm behind the 46 slices of pizza a year figure, point out in a recent report that 47% of the country’s pizzerias are independently owned (counting both individual shops and mini chains with up to nine locations). It’s affordable and ordered for parties, events or a night at home. culture, transcending ethnicities and social class. It’s received a total of $82 million in funding the last Series C round in May 2020 for $43 million was led by KKR.Īnd who doesn’t love pizza? Pizza is an intrinsic part of U.S. Venture capital firms see the potential in Slice’s vast network of independent pizzerias. ![]() “We have more than twice the footprint Domino’s nationwide,” notes Sela. Today, Slice’s network of pizzerias and a few regional chainlets number 14,000 to 15,000, and are located across 3,000 cities and towns in the U.S. “But I took a really long, long term view,” says Sela. He concedes that it was difficult to earn any type of revenue on the nominal fee (formerly $2.00) at first. “So as to give the pizzeria owner the impression that we were a lot more established than we were,” laughs Sela. Sela also recalls how early on he strategically parked multiple Nissan Cubes-which he thinks look like pizza boxes-tricked out with Slice logos in front of pizzerias he later approached. ![]() Relatives’ pizzerias were some of the first in Slice’s network. Born in the former Yugoslavia, now Macedonia, and of Albanian descent, Sela comes from a large, extended family of pizzeria operators in and around New York City. Sela launched Slice in its current iteration in 2016 and knows first hand the challenges of operating independent pizzerias. “Our mission is to keep local thriving,” says Slice founder Ilir Sela, currently working from his Staten Island home instead of Slice’s Flatiron District office in Manhattan, following pandemic protocols. ![]() Unlike the giant platforms that charge restaurants 10 to 30% on each order placed, Slice charges pizzerias a flat fee of $2.25 on orders costing more than $10. Slice is similar to better-known platforms like GrubHub and UberEats, but charges pizzerias a fair fee. Pizza enthusiasts have been discovering Slice is equally convenient when ordering a handcrafted pizza from their favorite neighborhood spot with the added benefit of knowing they’re supporting small businesses during the pandemic. Ordering pizza from chain pizzerias’ apps is seamless and convenient, but the pizza is often inferior to mom and pop pizzerias. It’s the app for the pizza-centric, who want pizza made by local pizzerias, from no frills shops pumping out standard pies, to fancier trattorias firing artisanal pizzas in coal ovens. But, pizza lovers who don’t want to see their neighborhood pizzerias choked by national pizza chains or gouged by platforms like GrubHub or UberEats are turning to Slice. In pandemic times, pizza's takeout/delivery model is perfectly positioned to send that number even higher. eats approximately 46 slices of pizza a year. ![]()
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